Running Corporate Social Responsibility (CSR) Programs is one of the principal ways of building the KGHM Group’s image as an environmentally-friendly and pro-health organization.
KGHM Polska Miedź is an active sponsor and ambassador which supports the development of both local and national sport, but above all engages in initiatives to promote a healthy and active lifestyle.
Since 2019, the CSR programme called “Copper Competition” has been implemented, which provides annual scholarships to athletes for exemplary sporting achievements and orientation towards increasingly better results in the implementation of a given sport. In 2021, such support was provided to 26 athletes from all over Poland, including seven from the Copper Basin and as many as 17 Polish representatives at the 2021 Olympic Games in Tokyo.
In addition to the support given to national athletes, support for local initiatives should be highlighted. For years, support has been provided for regional cross-country skiing and sporting events for the people of the Copper Basin, such as the “Cross Straceńców” (Cross-Country Race of Desperados), “Biegi Wilczym Tropem” (Wolf’s Trail Run), etc.
Worth emphasising is the grassroots initiative of the Company’s internal sports association – Stowarzyszenie Sportowe KGHM ZG Run, which on the occasion of the Company’s round anniversary organised a 60 km cycling race for the 60th anniversary of KGHM
With the support and resources of the company, nearly 200 cyclists covered a distance of 75 kilometres along the picturesque trails of the Barycz Valley. Although the original distance was supposed to be symbolic and related to KGHM’s anniversary, and amounted to 60 kilometres, all the participants completed it without any major problems, being able to count on each other’s support, which contributed to the integration of the employees.
The longest history can be boasted by the “Bieg o Lampkę Górniczą” (Street Run for the Miner’s Lamp), which also opens the Miner’s Day celebrations, with its 35th edition held in November 2021. In the same year, for the first time in its history, an initiative was implemented combining two CSR programmes operating within the Company – Employee Volunteering and the Eco-Health programme to promote physical activity among the Copper Basin inhabitants.
Volunteers, KGHM employees and amateur runners conducted a series of joint training sessions in preparation for the start of the 10-kilometre run through the streets of Lubin. The programme benefited nearly 80 people who took part in joint training and prepared for the start on the basis of a training plan prepared especially for them.
The company constantly promotes health by promoting active leisure. One example of such activities is the Eco-Health programme mentioned above, established in 2014. The purpose of the program is to undertake projects/initiatives promoting preventive health care, an active lifestyle, physical activity and recreation, in order to improve the physical condition and health of the children, adults and the elderly living in the region. As part of the initiative, Nordic Walking classes or swimming lessons were organised for the residents of the Copper Basin.
Throughout October 2021, internal company television broadcast spots featuring female KGHM employees, KGHM ambassadors, aimed at persuading women to undergo examinations or self-examination of breasts. Following the educational campaign related to the popularisation of breast cancer prevention, KGHM addressed the male part of the workforce under the slogan: “You are important, do not be afraid to be examined” and joined the “Movember” campaign at KGHM. The international social campaign Movember was created to promote research and care for men’s health. Men, who at the same time become ambassadors of the action, grow moustaches in November to provoke society to talk about testicular cancer and prostate cancer. In connection with it, in November 2021 the KGHM logo was adorned with a moustache.
